Anchor Rewards Club
The Anchor Rewards Club launched in August 2012 to reward Anchor consumers for multiple purchases of promotional packs of Anchor Butter.
Consumers simply enter unique codes from their promotional pack, via a bespoke online collector website within the Anchor Dairy, and exchange them for free Anchor gifts, voucher experiences and monthly prize draws.
Members of the loyalty scheme can collect for a range of Anchor merchandise to fill their kitchens, from wooden spoons and tea towels to cake tins and butter dishes for a varying number of points.
Two map based experience rewards are also available for Dining Out and Afternoon Tea. Plus members can also enter a monthly prize draw.
The launch of Anchor Rewards Club has been a phenomenal success so far with high levels of registration and redemption. The programme will be developed into 2013 to continue to reward loyal consumers and support Anchor’s marketing strategy.
"whynot! are a great agency to work with, not only do they provide strategic thought to everything they do but they are also great people to work with who are committed to making activity a success, always looking at how we can keep on evolving as a brand."
Louise Turnbull, Anchor Brand Manager
Anchor Butter
For 125 years, Anchor has brought their delicious butter to millions of breakfast tables, where eggs and soldiers just wouldn't be the same without it. To celebrate this milestone, we created an on-pack promotion running on 12 million packs.
Every day for 125 days, Anchor gave away 125 pieces of birthday memorabilia specially designed to commemorate the occasion. Whether it be a pretty cake stand, a classic butter dish or a vintage toy van, consumers could win a range of Anchor products to fill their kitchens.
Consumers simply entered the unique code from their promotional pack either via Facebook, or by text, and were automatically entered into the daily draw.
Plus, to top it off, at the end of the 125 days every entry had the chance to win a share of a whopping £125,000!
We also had a Facebook shop where consumers were able to purchase specific items from the birthday memorabilia to build up their Anchor collection.
"Over the last 18 months, I have been consistently thrilled with how whynot! has performed. There has never been a time when I haven't felt confident that everything that whynot! do will work for the Anchor brand and be a success. Their ability to manage projects, solve problems and work with other agencies and teams really is exceptional. whynot! work incredibly well as a team and always provide great thinking, insight and execution of projects. They are a pleasure to work with."
Louise Turnbull, Anchor Brand Manager
