whynot! worked on a customer acquisition campaign for Ovo Energy; the cheaper, greener, simpler energy company…
To highlight their Green Energy Plan and entice environmentally conscious consumers into switching their supplier, Ovo Energy offered a Free Hotel Stay for two at a host of Eco-hotels.
The Eco-hotels spanned the UK and were recruited by whynot! based on the measures they were taking to reduce the impact of their business on the local environment and the wider world. The hotels included in the offer boasted various Green credentials; green electricity, rain water capture, organically - tended grounds, and locally sourced produce to name a few.
The offer was also being advertised to the Times readers via a competition to win £1,400 towards their gas and electricity bills for a year and appeared in paper and online.
Hotpoint wanted to provide an exclusive purchase offer to Comet as part of their 100 year birthday activity.
Customers purchasing a promotional Hotpoint appliance were able to claim a free food hamper worth more than £40.
whynot! sourced all the products and offers featured in the hamper and managed the fulfilment.
We managed over 5,000 redemptions.