In 2012, The X Factor returned for its ninth series. For the second year running, we created a ticket giveaway to reward TalkTalk’s most loyal customers, and help support the launch of TalkTalk TV.
Over the course of the 11 week series, we gave away a mind-blowing 10,000 tickets to the X Factor Final which was, for the first time ever, held in Manchester!
We created an engaging Facebook promotion where TalkTalk customers could enter by answering a simple but fun ‘X Factor Trivia Question’.
Every day, winners from the correct entrants were selected at random to receive 4 tickets to the X Factor Final. We posted each winner on the TalkTalk X Factor Facebook page to encourage entrants to keep a keen eye on the page to see if they had won and if not, to have another go!
Through compelling community management including flash giveaways, contestant takeovers and exclusive backstage footage we also grew TalkTalk's community by more than 100,000 people during the campaign period.
The campaign continues into 2013 with a ticket giveaway for The X Factor Live Tour across the UK.
"We were so impressed with the support from whynot! in 2011, that it was easy to make the decision to work with them again. Not only did they deliver an effective Facebook app, but also supported at every level of the promotion from ticket fulfilment, to being the face of the TalkTalk brand. Together we delivered a successful ticket promotion, doubling the number of entrants from the previous year. The great results are testament to whynot!'s hard work - who went above and beyond the brief. Overall it has been enjoyable to work with whynot! and we hope that they will be involved in future projects."
Sarah Butterworth, Brand & Sponsorship Manager, TalkTalk Group
To celebrate the return of the hit show's 8th series, we launched the TalkTalk X Factor ticket giveaway.
In 2011, the X Factor Live Final was taken out of the studio and hit Wembley Arena and TalkTalk gave customers 100 tickets to the Wembley shows every day for 100 days. We created an engaging Facebook promotion where existing TalkTalk customers could enter one of 100 daily draws by registering their details and answering a simple but fun
Every day, for the 100 days taking us through to the live shows, 25 lucky winners each received 4 tickets to The X Factor Live Final at Wembley Arena. Entrants were keeping a keen eye on the Facebook page for news and updates, especially with previous day's winners being published every afternoon at midday.
A brighter promotion for everyone!
"When we were looking for a simple but exciting way to give away one of the hottest tickets of the year, we were impressed with how quickly whynot! responded to the brief and delivered a compelling Facebook promotion. After a speedy turnaround, the team continued to do a great job as the face of TalkTalk dealing with thousands of lucky winners!"
Dan Crompton, Sponsorship & TV Marketing Manager, TalkTalk Group