whynot! delivers brand engagement initiative for Pepsi
May 2013
We are embarking on a range of activity to enhance Pepsi's brand visibility and consumer engagement within the Leisure channel.
Pepsi is the number one draught cola in Leisure, and this campaign is being implemented to further support the Pepsi brand and increase its profile. whynot! have devised a series of pilots that will prompt consumer interaction with Pepsi through...
whynot! promotes launch of Anchor Cheddar
April 2013
whynot! is continuing its great work with Anchor with a burst of highly targeted activity for the launch of Anchor Cheddar.
Giving Anchor a near complete dairy portfolio when it launches in Tesco on April 22nd, the introduction of Anchor Cheddar Mature and Anchor Cheddar Extra Mature is being supported with activity on the ever-growing Anchor Rewards Club.
whynot! teams up with Sainsburys for
Malaysia Kitchen promotion
March 2013
Malaysia Kitchen has teamed up with Malaysian food brand ‘Malay Taste’ and supermarket giant Sainsburys to bring the taste of Malaysia to the tables of UK shoppers!
We will be introducing Malay Taste’s ‘Kicap Manis’ (pronounced ki-chap maniss) to the masses, a thicker and sweeter version of soy sauce that can be used as the base of several Malaysian dishes...
whynot! have teamed up with Hobbs
March 2013
whynot! have teamed up with Hobbs to celebrate the launch of their Spring/Summer collection. Times+ members have the chance to win a Hobbs Spring/Summer wardrobe worth £1,000.
Times+ celebrate the re-launch of Style
March 2013
To celebrate the launch of the new-look Style magazine and the release of the best dressed list, whynot! have teamed up with designer brands such as Michael Kors and Nicole Farhi to create amazing competition prizes for Times+ members.
whynot! espana
March 2013
whynot! españa swings open its door this week. It will be focused around our Incentives and Rewards business as well as working with some of our UK based clients in the Spanish market. A big whynot! welcome to Carlos and his team, who bring years of marketing experience to the business.
Mouth Watering Malaysian cooking at Leiths School
of Food and Wine
February 2013
Malaysia Kitchen invited 18 key lifestyle and foodie journalists to the prestigious ‘Leiths School of Food and Wine’ to introduce them to the wonders of Malaysian food and cooking.
Norman Musa, the UK’s leading Malaysian chef showed our guests just how easy it is to cook three authentic and delicious...
Malaysia Kitchen's Wing Yip Tour
January 2013
Malaysia Kitchen hit the road with Dhruv Baker, former MasterChef winner on a tour of the nation’s favourite Oriental supermarket chain; Wing Yip.
whynot! have managed the tour from start to finish, creating, producing and managing an exciting experiential campaign that is bringing Malaysian food to the masses!
Half price shoes with New Look and Fabulous Magazine
January 2013
You buy the right shoe, we buy the left!
To help celebrate Fabulous Magazine’s fifth birthday and boost The Sun’s Big Smile Giveaway campaign, which is brightening up the nation with lots of amazing offers, whynot! have successfully sourced and managed a fantastic promotion exclusively for Fabulous readers – a whopping 50% off shoes at New Look!
Superpowering TalkTalk's sponsorship of The X Factor Live Tour
January 2013
The X Factor Live Tour will be ‘Superpowered’ this year thanks to TalkTalk, whose Superpowered Fibre Broadband is sponsoring the 30+ arena shows which kick off at the end of January.
Times+ Gallery Events
January 2013
whynot! have launched a brand new series of gallery events, hosted by some of UK’s favourite museums and galleries for Times+ this month.
Times+ members are invited to exclusive private viewings which will take place after usual gallery opening hours and include a short talk by the curator and drinks reception.
Free Eco-Hotel Stay Promotion with Ovo Energy
January 2013
whynot! have been working on a customer acquisition campaign for Ovo Energy; the cheaper, greener, simpler energy company…
To highlight their Green Energy Plan and entice environmentally conscious consumers into switching their supplier, Ovo Energy are offering a Free Hotel Stay for two at a host of Eco-hotels.
Brand Activation for TalkTalk
December 2012
As part of its sponsorship of the X Factor, TalkTalk ran a competition on its Facebook page with 2,500 winners randomly selected to each win 4 tickets to The X Factor Final on Saturday 8th and Sunday 9th December in Manchester Central.
Iceland Promotion in The Sun
December 2012
whynot! have successfully negotiated, managed and co-ordinated yet another brilliant foodie promotion with The Sun and Iceland in the lead up to the final of 'I'm A Celebrity...Get Me Out Of Here!' – and not a Bush Tucker Trial or Witchetty grub in sight!
Radio Times Hotel Promotion
October 2012
whynot! have teamed up with The Radio Times Magazine to create an exciting Autumn Shortbreaks offer to their 925,000 readers. We have teamed up with a number of the most influential hotel brands including Champneys, Hand Picked Hotels, Mercure, Park Plaza and many more.
Best 25th Anniversary Offers
October 2012
To help celebrate the 25th Anniversary of BEST magazine – whynot! sourced 25 exclusive reader offers which would be communicated in print and redeemed online.
Malaysia Week
October 2012
Saturday we are managing and producing Malaysia Week – the event takes place on Riverside Walk/South Bank from 6th – 10th October. Riverside Walk is a short step from The Royal Festival Hall (Waterloo or Embankment tube). Malaysia Week will include food, performance, arts and culture direct from Malaysia and runs from
11.00 - 18.00 each day.
Malaysia Night
October 2012
whynot! are managing and producing Malaysia Night on Friday 5th October. The event takes place from 12pm - 10 pm and will be held on one of London's most iconic landmarks; Trafalgar Square. Following the success of the event in 2010 and 2011, Malaysia Night expects to have 25,000 to 30,000 visitors who will all be treated to a day of vibrant Malaysian food, culture and traditions.
Eat Out from £5 with The Scottish Sun
September 2012
More great-value dining has been served up by whynot! this week, in the form of this fantastic deal created exclusively for our readers of the Scottish Sun.
The Sun 2-for-1 Takeaways
September 2012
whynot! have dished up yet another fantastic dining offer exclusively for readers of The Sun, by recruiting over 1,000 top takeaway outlets up and down the country.
10,000 tickets to the TalkTalk X Factor Final
August 2012
After the great success of last year’s TalkTalk X Factor Final digital prize promotion, whynot! have been appointed again to launch and manage the 2012 giveaway of 10,000 Live Final tickets exclusively for TalkTalk customers.
Anchor Rewards Club
August 2012
Anchor wanted to say a huge thank you to all their loyal butter fans. So, whynot! have launched the Anchor Rewards Club incentivising and rewarding the Anchor consumer for multiple purchases of promotional packs of Anchor Butter.
Free 5-a-Side Footie Sessions with The Sun & Goals Soccer Centres
August 2012
Working closely with The Sun & Goals, whynot! have negotiated and managed this fantastic footie promotion, giving Sun readers the perfect excuse to get off the bench and enjoy a free kick-about with their mates.
The Times – Face to Face Campaign
July 2012
whynot! are working with The Times and The Sunday Times to sell newspaper subscriptions and we now have a presence in Westfield Stratford during the Olympics and Paralympics. Our presence at Westfield Stratford has seen fantastic brand exposure for The Times during this exceptionally busy period.
whynot! take Malaysia Kitchen to the Olympics
July 2012
To coincide with London’s 2012 Olympic and Paralympic games - whynot!, working with MATRADE, have created a Malaysian Kitchen in Westfield Stratford City - the gateway to the Olympic Park from 23 July - 9 September.
£9.50 Everyday Essentials offer
with The Sun and Iceland
July 2012
Sunday, July 29 saw the launch of the £9.50 Everyday Essentials offer with The Sun and Iceland. Readers can get £15 worth of groceries at Iceland stores for just £9.50, simply by collecting 4 from 7 tokens printed in The Sun until Saturday 4th August. There are 13 Everyday Essentials in the £9.50 pack, including bread, pasta, milk and cheese – all helping to incentivise and reward valued Sun readers and make their weekly supplies stretch that little bit further.
Kids eat free with Anchor Squirty Cream
June 2012
Anchor Squirty Cream wanted to offer their fun, family consumers some added value whenever they purchased a can of Squirty. So, this summer we teamed Anchor up with Hungry Horse pubs to offer kids a FREE main course and yummy jelly dessert with every purchase of Anchor Squirty Cream. The offer is valid with every full paying adult and featured on over 1 million packs. It runs from July to September 2012 – perfect for the kids summer holidays!
Perfect Pepsi
June 2012
We have been appointed by Pepsi to run their on-trade perfect serve campaign. This will see us roll out a series of initiatives in 2013 to drive engagement and visibility with some of Pepsi's biggest customers. More to follow soon...
whynot! manchester land Sun Park Living
June 2012
whynot! manchester has won the brief for Sun Park Living following a three-way pitch. whynot! manchester will be working on the company's rebrand and multi platformed marketing plan with immediate affect.
Push for perfection!
June 2012
Following the successful launch of the Pourtal system in 2011 we have just updated all the training tools for the sales force. We are also about to embark on in-outlet training in over 300 Marston's pubs across the country, teaching their staff to push for perfection!
whynot! manchester
June 2012
whynot! has acquired the energetic Manchester based full service agency Blue Monkey Ltd. This new business venture will see the opening of a new office in the city centre called whynot! manchester. Now in our tenth year of trading the time has come to expand and take advantage of the increasing opportunities available in the North of the UK. whynot! will benefit from the extensive client base and regional knowledge developed by Blue Monkey's founder and Managing Director, Lee Herbert...
whynot! go to Taste of London
June 2012
Summer time in the capital means the annual arrival of Taste of London at Regents Park. This veritable feast for foodies features top level chefs and restaurants as well as exciting new culinary styles and cooking adventures from across the globe. whynot! will be producing the Malaysian stand for the 3rd year running with four Malaysian restaurants involved as well as a Malaysian market featuring an exciting variety of products and fruits direct from Malaysia...
