| June 25th 2010
whynot! appointed as The Marketing Academy's Faculty Partner for Sales Promotion and Experiential Marketing The Marketing Academy, ‘‘Turning the marketing talent of today into the leaders of tomorrow’’, announced that it has appointed whynot! as a Faculty Partner for this year's Scholarship Programme.
themarketingacademy.org.uk June 17th - 20th 2010
Enjoy a Taste of Malaysia at Taste of London… We’re halfway through year one of the Malaysia Kitchen campaign and what better way to celebrate than at London’s first and largest pop-up restaurant festival. As a key sponsor of the event, with our very own Taste of Malaysia enclosure, whynot! have been busy ensuring that all guests explore the tastes and flavours of Malaysia. Not only have we allowed for food sampling; there’ll be live cooking demonstrations, a food market, tea lounge and superb cultural performances. PLUS our ambassador Rick Stein will be opening the enclosure and performing some exclusive demos... It’s going to be a good one... check it out at malaysiakitchen.co.uk/events June 11th 2010
DJ Hero breaks the world record at Isle Of Wight Festival! Whynot live! have just returned from a glorious weekend at the Isle Of Wight Festival where we broke the Guinness World Record for a video game performed in front of the biggest crowd. DJ Hero stole the title from its brother game title, Guitar Hero, with a main stage performance in front of 16,000 people! We organised several other main stage performances of DJ Hero and Guitar Hero over the weekend with some very nervous winners from the Hero stand and also entertained the crowd with real life DJ Hero characters. Check out photos at www.facebook.com/djhero Guitar Hero and DJ Hero will also be bringing the party to the Leeds Festival in August and to the hospitality area at Glastonbury. June 1st 2010
Save the Rainforest with National Garden Gift Vouchers National Garden Gift Voucher customers have never had it so good. We’re giving away 100 square feet of rainforest in Peru for every customer purchasing over £10 worth of National Garden Gift Vouchers at participating garden centres during June! Having teamed up with rainforest charity Cool Earth, we aim to have protected a massive 200 acres of rainforest by the end of the promotion that would otherwise be destroyed. Garden centre shopping has never been so eventful! June 2010
The Times Spelling Bee comes to a close Almost 1,000 schools registered to take part in 117 live events – 106 Local Heats and ten Semi Finals – taking place at Cineworld cinemas across the length and breadth of the UK. The teams have spelt more than 9,000 words and opened 4,000 goody bags, and along with their guests have consumed over 15,000 bags of popcorn and bottles of branded Spelling Bee Water! The main sponsor this year – Microsoft – has been a pleasure to work with, as have Cineworld and Harper Collins. And on Thursday 24th June, the ten finalists will fight for their place as The Times Spelling Bee 2010 Champions in the Grand Final in London. It’s been fun! May 2010
Busy time at whynot! The whynot! Brand Activation team have been busy this month with four huge promotions launching in five national publications: - Waitrose Kitchen magazine – a Short Breaks hotel offer
- delicious. magazine – a Summer Dining promotion
- The Guardian and The Observer newspapers – the Eat Out in Style dining promotion
- The Daily Mail & Mail on Sunday – Wine Dine & Stay for free
Watch this space for new offers coming soon! May 2010
We’ve bagged Rick Stein… We are thrilled to announce that Rick Stein is the official ambassador for our Malaysia Kitchen campaign, and he will share his passion for Malaysian food via a series of editorial and experiential activities. Rick’s first appearance as Malaysia Kitchen’s ambassador will be at Taste of London where he will officially open the Taste of Malaysia area and be on hand with live Malaysian cooking demonstrations. Following on from the success of Rick Stein’s BBC TV Series Far Eastern Odyssey, where he discovered the joys of Malaysian cuisine, Rick’s support of Malaysia Kitchen is a natural progression. He will share his knowledge, interest and enthusiasm for this far Eastern culinary jewel by creating brand new recipes showcasing the very best of the richly diverse Malay cuisine. May 2010
whynot! has just got bigger…. Our new Creative Services Division has been formed and we are pleased to announce that we have expanded our services to include art direction, design and digital. Stu Lythgoe heads up the division as our Creative Services Director and Soni joins us as our Graphic Designer. April 21st 2010
So Scandalous Think celebrities, footballers and models drinking champagne by the bucket-load in an exclusive Soho club ... just another great night and successful event for the whynot! live team. Columnist and author Martell Maxwell launched her fabulous new book 'Scandalous' last week with a little help and a lot of glamour from the team. A thoroughly enjoyable night; for those that remember... April 15st 2010
Malaysian Dining Card launches… We have created a Malaysia Kitchen loyalty card offering anyone and everyone 20% off their food bill at their chosen Malaysian restaurant valid as many times as they like until the end of the year! We have 70,000 dining cards currently all over London tipped on to copies of Time Out Magazine, alongside a great Malaysia feature. A FREE dining card is also available to sign up for at malaysiakitchen.co.uk/diningcard – get yours today. We have! April 1st 2010
More discounts for gardening enthusiasts The second of the in-store activities for National Garden Gift Vouchers starts today in over 1600 garden centres nationwide. This time we’ll be offering National Garden Gift Voucher customers the chance to save up to £120 per room on a Warner Leisure Break. Gardeners have never had it so good! March 22th 2010
Malaysian Dining from £10 with the Evening Standard… whynot! have done it again! Readers of the London Evening Standard can try some gorgeous Malaysian food from just £10... We have offered readers the chance to discover the exotic and colourful world of Malaysian cuisine and 30 of our Malaysian restaurants in London are on board. Don’t delay; go and try some Malaysian grub now! It may only cost you a tenner... March 11th 2010
A few announcements... As year seven draws to a close in the whynot! office, congratulations are in order. We are pleased to announce that after a great year: Mark will be moving up to the board with all the big and important people Haily will be stepping into her new role as Senior Account Manager on the Customer Activation side of whynot! Adam H will also be stepping into a new role as Senior Account Executive on the Brand Activation side of whynot! March 10th 2010
National Garden Gift Voucher’s Spring campaign underway Today sees the start of the Spring campaign for National Garden Gift Vouchers. We kick off the campaign, having secured a competition in the special Mother’s Day supplement in the Metro. We’ll also be running activity in the likes of the Daily Mail, Good Housekeeping, Chat Magazine, The Sun online, The Times and the Daily and Sunday Mirror. March 2010
Bottoms up as whynot! secures 2010 media activity for Vins The brand activation team will be working hard this year working for two Vins de Loires wine brands, Rose d’Anjou and Muscadet – so watch out for great dining deals coming your way….. February 16th 2010
Malaysia Kitchen off to a great start! The Malaysia Kitchen campaign officially got underway this week with our first piece of promotional activity. Pick up the Metro in London this week and you'll be able to tuck into top quality Malaysian cuisine, for less, at over 20 selected restaurants in and around the capital. Lunchtime at whynot! has never been so empty! February 15th 2010
Another whynot! live guy! A very warm welcome to Will Prosser who joins us as Senior Account Manager on the whynot! live side of things. Will is a great addition to the team and will be working on all things Malaysian. February 1st 2010
In-store gardening campaign kicks off The whynot! Brand Activation team are proud to announce the arrival of the first of the in-store promotions for National Garden Gift Vouchers. Simply buy any amount of National Garden Gift Vouchers throughout the months of February and March at one of over 1600 garden centres across the UK and you’ll receive a free 2-for-1 coupon on health and beauty treatments. Gardening enthusiasts will never have looked so glamorous! January 30th 2010
It all kicked off this weekend in The Sun... We at whynot! have done it again and created and brokered a fantastic promotion. This week we teamed up with The Football League to launch a major promotion in Britain’s biggest paper, The Sun. With the Football season now well under way, Sun readers have the chance to enjoy a football-fuelled family day out at a choice of over 100 different matches nationwide... Readers collecting 4 from 6 tokens will be able to buy a family ticket - two adults and two children - from £9.50 at Coca-Cola Championship, League 1 and League 2 matches - covering all 72 league clubs across a two month period. We have made over 200,000 tickets available up and down the country in a genuine first for both parties. January 13th 2010
whynot! pulls in Ramsay and co for the launch of Malaysia Kitchen This week saw the first of many Malaysian food events due to hit the capital soon; the official launch of Malaysia Kitchen in the UK. Special guests included celebrity chefs Gordon Ramsay, Angela Hartnett, Atul Kochhar and Jason Atherton; not to mention of course the Deputy Prime Minister of Malaysia who flew in especially for the launch. The evening was a complete success and Malaysia Kitchen has officially launched in the UK! http://www.bighospitality.co.uk/default.aspx?page=articles&ID=204343 January 11th 2010
whynot! teams up with Sauce Communications to win Malaysia Kitchen
We are thrilled to announce that with the help of top food PR agency Sauce, whynot! have fended off seven other agencies to win the Malaysia Kitchen account! From this day forth, we shall be working our little socks off with our PR friends for the MATRADE and the Malaysian Government to help promote Malaysian food across the capital and the rest of the country. The new account will involve media promotions, events and lots of creative ways to get bums on seats and noodles in mouths! Watch this space for news on some of the upcoming Malaysia events... November 26th 2009
whynot! live throws birthday bash for The Sun
The Sun turned 40 years old last week and what better way to celebrate than with a good old fashioned pub quiz put together by the whynot! live guys! The event proved to be a complete success with a great night being had by all 300 of the attending friends of The Sun. Host Justin Lee Collins was on great form, making for a memorbale evening and plenty of sore heads in the morning no doubt. A very well done to all involved. click here to take the quiz! September 29th 2009
whynot! live just got bigger...
whynot!'s little sister - whynot! live - has just doubled in size! With the great news of The Times Spelling Bee being 'Highly Commended' at the Event Awards last week, whynot! live has also welcomed Stuart Knight to the role of Managing Director. Joining the existing team of Jacqui and Anita are the more than capable helping-hands of Gina Cobbold and Vanessa Neumann who join as Account Managers. BUT WAIT... THERE'S MORE !! We are also incredibly pleased to announce that both Puma and Activision will be benefiting from the whynot! live team's outstanding creativity and event management, as of this week! A warm welcome to all. August 26th 2009
Another whynot! Guy
Nina Morton joins us as an account manager with a wealth of experience of managing accounts. On that basis, we felt she was right for the job! A very warm welcome to whynot! Nina. August 14th 2009
We're off to the Final!
Following the recent news that The Times Spelling Bee has been shortlisted as the Best Brand Experience Event at the Event Awards 2009, we've progressed onto the final! We'll be finding out within the next few weeks whether we're to be crowned champions or not. Fingers crossed everyone!
August 10th 2009
Another whynot! Guy
A warm welcome to the new addition of the whynot! live team: Anita. Anita will be assisting with the day-to-day smooth-running of whynot! live, as well as preparing for The Times Spelling Bee 2010. Have Fun! August 7th 2009
Ricky's a Fan!
We're happy to report that Ricky Gervais is now a fan and full supporter of Cool Earth. See his video blog on the You Tube link below. Just another step towards keeping carbon where it belongs. Thanks Ricky!
http://www.youtube.com/watch?v=mssz8pgHFUM August 3rd 2009
A Warm Welcome to the Red Tops
The whynot! team have their Sun and News of the World hats on after officially becoming their retained promotions agency! That broadens our work to all four of the News International titles, or as we like to think of it; 21 million readers lives made that little bit easier by the hard work of 15 people. Isn't it nice to know you're making a difference! July 14th 2009
Spelling Bee heading for Award
Another congratulations is in order for the whynot! live team after The Times Spelling Bee has been shortlisted for the Best Brand Experience Event at the Event Awards 2009! Watch this space...!! July 13th 2009
whynot! do Brighton
A year of some great creativity, a few new welcomed clients and lots of hard work from the team resulted in an end of year do to remember. Staying in the elegant Hotel Pelirocco, the whynot! guys let their hair down in style. Check out all the (acceptable) photos on our Facebook page... June 25th 2009
It was a Success, S-U-C-C-E-S-S, Success
After months of preparation and hard work from the whynot! live team, Leicester Square was taken over by The Times Spelling Bee Grand Final 2009! After an intense spell-off between the ten schools involved, St. Martins from Middlesex were crowned champions and have since enjoyed interviews on BBC News and The One Show, as well as their picture on the front page of The Times! Congratulations to them and of course to our very own Jacqui, Caroline and Alice for making it all happen! June 11th 2009
Spelling Bee Final
We’re less than two weeks away now until The Times Spelling Bee Final on Tuesday 23rd June. The whynot! live team are all over it so it’s bound to be a great event. Look out for the pictures coming soon!
May 23rd 2009
The Horticultural Trade Association
The HTA’s spring campaign kicks in today. This is our sixth campaign for them and we are having more fun with every outing. Blooming Marvellous !! May 11th 2009
Tropicana, US
Having been on-pack with our Cool Earth and Tropicana partnership in North America since January this year, it’s great to see the retail executions now in market. Tropicana are supporting the promotion in over 4,000 stores across North America and we are supporting their activity with additional viral films and new creative. May 8th 2009
It’s A Girl !
Mr & Mrs Agar have had a second addition to the family – Ruby Alice was born today !! May 5th 2009
Another whynot! guy
We are delighted to announce that Hugo Cain has joined the Times Newspapers team. May 1st 2009
News International
We have been hired to work across all four News International newspaper brands.In addition to our existing work on Times Newspapers, for whom we look after promotions, partnerships and subscribers, the team will now take the lead on delivering no-core revenues across both the quality and red top titles. | 
