TropicanaWe are making saving the rainforests cool!! We have created a partnership for Tropicana US and Cool Earth that will run on 500 million cartons of orange juice. Running on-pack for 12 months, Rescue the Rainforest allows Tropicana consumers across the USA the chance to save 100 square feet of endangered rainforest in Peru, by simply entering an on-pack code at tropicanarainforest.com We started to work for Cool Earth in 2007, with the aim of finding partners to support a cause that we passionately believe – protecting endangered rainforest. Rainforest is disappearing fast and each acre locks up 260 tonnes of CO2; more climate changing gasses are emitted each year from deforestation than from the entire US economy, and for little benefit to anybody. We scoured the earth until we found friends at Tropicana who shared our passion to make a difference and to empower their consumers to make an active choice to join the cause. In addition to creating the concept and the mechanic, we have delivered the word of mouth and viral campaign across the US. From distributing free codes to tree huggers at Coachella Music Festival in LA, through desktop widgets and viral films on youtube, we have created a unique proposition for Tropicana in their home market. You can see the results of our work at: www.youtube.com/tropicanarainforest www.twitter.com/tropicanatrees
www.tropicanarainforest.com And why not buy an acre for yourself at www.coolearth.org We have.
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