Red Sky

In addition to our work with Cool Earth in the US we have also created a brand partnership between the charity and Walkers in the UK.

Walkers asked us to help them differentiate their new brand Red Sky, in what is a fiercely competitive market. Red Sky is a product made from“100% natural” ingredients.

Cool Earth is a charity focused exclusively on saving endangered rainforest and preventing avoidable deforestation.

Put the two together and you have a powerful partnership focused on making a difference.

For every purchase made Red Sky protects rainforest in Ecuador from predatory logging, 5 square feet for a small bag and 10 square feet for a sharing bag.

This natural fit between the two brands has lead Cool Earth to become a part of the DNA of the Red Sky brand. It’s not simply a sales promotion that will enjoy a short period on-pack. It’s part of the brand. Permanently.

Not only did we create the concept but we also manage Red Sky’s relationship with Cool Earth and ensure that the partnership is maximised by both sides.

We work on promotional activity at retail and through media partnerships to highlight the work that Cool Earth are doing and to drive sales of Red Sky in a relevant and impactful way.

You can find out more at: www.redskysnacks.co.uk

And why not buy an acre for yourself at www.coolearth.org

We have.