The ‘Carmex Break Glass' Facebook application was created, which gave fans the opportunity to try and break a virtual glass box containing a pot of Carmex. If successful, a free lip balm was sent to the winners as part of the promotion. Over 3 weeks, the application more than doubled the Carmex Facebook community.
Bringing the taste of Malaysia to the heart of London. 30,000 Londoners and visitors flocked to Trafalgar Square to attend the fourth annual Malaysia Night 2013 hosted by whynot!.
Working with Hearst Magazine's leading men's title Esquire, whynot! have delivered an exclusive club for Esquire subscribers called Esquire+.